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Anuja Chauhan

Anuja Chauhan

Graduation in Miranda House, Delhi University; Post graduation in Royal Melbourne Institute of Technology.

Published: February 9, 2026
Event Date: September 9, 2017

Indian novelist and screenwriter

Achievement Award

Event Description

Anuja Chauhan is a Indian author, screenwriter, and former advertising executive, often hailed as the "literary pop-star" of contemporary Indian fiction. She is best known for her witty, "Hinglish"-infused romantic comedies and her sharp, culture-defining advertising slogans. Before her literary success, Chauhan spent 17 years at JWT India, where she became Vice President and Executive Creative Director. She is the creative mind behind some of India’s most iconic ad campaigns: Pepsi: "Yeh Dil Maange More!", "Nothing Official About It", and "Oye Bubbly". Mountain Dew: "Darr Ke Aage Jeet Hai". Kurkure: "Tedha Hai Par Mera Hai"

Summary

Chauhan transitioned from advertising to full-time writing in 2010. Her novels are famous for their vibrant characters and realistic depictions of Indian family dynamics.

Award Details

Femina Women Achievers Award

Institution Details

Graduation in Miranda House, Delhi University; Post graduation in Royal Melbourne Institute of Technology.

Educational Institution

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